Most stores change their window displays regularly. GrandOpening, located in Manhattan’s Lower East Side, completely reinvents its entire operation every three months... Simple as it may seem, GrandOpening’s perpetual makeovers have generated lots of buzz. New York Post writer Sara Lieberman labeled it a “conceptual space,” and the New York Observer noted that while the downtown address hardly matches Fifth Avenue’s allure, Grand Opening has gotten some enviable notoriety.
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